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Krug… A Champagne That Is Simply Unforgettable

Krug really is the King of Champagnes.

As a champagne blogger, something I am asked all the time is…

“So what’s your favourite champagne?”

My answer is always the same…

“That’s like asking a mother to pick her favourite child…” then without skipping a beat I follow it up with “KRUG!”

I would make a bad mother because while I know I shouldn’t have a favourite …. but I do. And it’s Krug, every single day of the week!

I still remember the first time I tried Krug…. February 25, 2009 (Seriously. I kept the tasting notes. Yes, I am a champagne tragic!). It was at a masterclass with Bernadette O’Shea (my champagne teacher and mentor and all-round champagne champion).

Why is Krug so memorable?

That’s a bit like trying to ‘explain’ why you love music or art or fashion. It is something you feel and can’t explain. It’s an emotional response more than a logical one… like love at first sight.

And the only way to solve the mystery is to try it for yourself.

But technically speaking, Krug Grande Cuvée is a multi-vintage champagne rather than a non-vintage. It is actually a remarkable blend of around 120 wines, from the three grape varieties, from ten or more different vintages with a high percentage of reserve wines which you can detect instantly (between 30 and 50%).

But being a multi-vintage certainly does not detract from its finesse. The house itself actually says the fullness of the Krug flavour simply can’t be expressed in a single year… and that more than twenty years are needed to craft each bottle of Krug Grande Cuvée. And that’s before the wine rests on lees for six years.

So how does it taste?

Indescribably good.

It is rich and spicy and nutty, full of ripe fruit and hazelnuts but you can taste some tangy citrus and gingerbread, the strong presence of honey and brioche hint at it’s remarkable age.

You just have to try it for yourself…  #champagnestotrybeforeyoudie

And how does it feel?

I love watching people the first time they try Krug… I’ve introduced maybe a dozen friends and each and every reaction has been unique and dramatic but all very, very happy! One particularly memorable reaction involved just a simple two-word quote… “champagne orgasm” (and that came from a guy!)

I always ask champs-fans to write down what they feel the first time they taste Krug… I want to publish a book of champagne reactions! This wine is not about what you taste, but what you feel and how you react to trying it.

For me… every time I drink Krug I imagine myself in an underground bar… dark wood panelling surrounded by booths with deep crimson leather cushions, the walls draped in red velvet… with Nat King Cole’s ‘Unforgettable’ playing in the background. Because Krug really is simply unforgettable.

Krug is a musical experience

I often describe my experience of champagnes by relating to music, artists, icons, or people. Pol Roger is like the Audrey Hepburn of champagne, Charles Heidsieck is my Idris Elba, Taittinger goes with Jack JohnsonBollinger with Adele and Brimoncourt with the Hill Top Hoods.

It just makes more sense to me to describe the overall experience versus incredibly specific or technical tasting notes. Drinking champagne is not just about the taste or the smell… its an entire experience and that will be different for everyone.

So I love Krug even more because they considers music a huge part of the experience of the wine. When you think about it, sound is the only sensory experience champagne doesn’t offer (other than the cork popping!)… and I love that Krug brings that sense into the moment with music.

Read more about Krug and music.

For this champs more than any other please let me know what you think! Make sure you post a pic and tag @bubbleandflute #topfivechampagnes #firsttimeitriedkrug 

Read about some of my other all time fave champs

Bubble & Flute promotes the responsible consumption of alcohol for individuals of legal drinking age in their country.